Amid the hustle and bustle of São Paulo, in the elegant neighborhood of Jardim América, the clinic of doctor, entrepreneur, and influencer Romana Novais stands out not only for the cutting-edge treatments it offers but also for the atmosphere of tranquility and connection with nature.

This ambiance has been carefully designed to balance the intense urban life. Passionate about creating a space that merges well-being and design, Romana transformed her clinic into a refuge where every detail is thoughtfully planned to provide comfort and warmth.


In Connection with Nature

The clinic's project was designed with the participation of architect Rodrigo Ximenes, a close friend of Romana. In addition to preserving the essence of the original house — signed by the renowned architect Oswaldo Bratke — Rodrigo refreshed the space with a modern and light aesthetic.

Exploring local biophilia, Romana and her architect chose neutral and earthy tones, such as sand and off-white, that perfectly harmonize with the abundant greenery in the environment.

And speaking of plants, a centennial olive tree serves as the central element of the landscaping. For Romana, an avid plant lover, this tree holds special meaning: “It’s like the clinic’s guardian,” she says. To make the most of the tree’s energy, a seating area was created next to it, featuring a Moorea sofa and a Fusion coffee table.


A Rooftop Transformed into a Relaxation Area

One of the standout features of the project is a rooftop transformed into a decompression area. It serves as a relaxation space for staff members who want to take a break during work intervals and for patients who wish to unwind while waiting for their appointments.

Here, Tidelli furniture plays a crucial role, combining functionality and sophistication with the best of outdoor style. The larger lounge is furnished with a combination of Pucon modules, Marina chairs, and a Carmel armchair. It is surrounded by Pirâmide coffee tables and side tables, Bora Bora and Kauai side tables, as well as Tidelli rugs and lighting, completing the composition.

The smaller space, designed with Biarritz armchairs, a Caraíva armchair, a Club coffee table, a Marina garden seat, and Tidelli lighting, aims to create a cozy and calm atmosphere, offering a breath of nature in the heart of the city.

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Watch the Full Episode

Want to learn more about this project? Don’t miss the full episode, now available on the Outdoor Experience by Tidelli channel on YouTube. Click below to watch the video and don’t forget to subscribe to the channel.

Credits:
Clínica Romana (@clinica.romana)
Architect: Rodrigo Ximenes (@rodrigoximenes.arquitetura)
Photos: Marcio Antonio (@marcioas)