Tidelli: 35 Years of Design, Culture, and Innovation Celebrated in Sty

For 35 years, Tidelli has redefined the concept of outdoor furniture in Brazil, blending sophistication, quality, and a deep connection with Brazilian culture. To mark this milestone, the brand hosted two unforgettable events in Salvador and São Paulo, each with its unique charm, highlighting the legacy and innovative vision that have shaped its history and will continue guiding its future.

Celebration at CasaCor Bahia 2024

In Salvador, at CasaCor Bahia 2024, Tidelli gathered 500 guests for an event celebrating its three and a half decades in the state where its factory is located. The evening began with a tour of the exhibit, allowing guests to admire spaces designed by renowned architects, including Alessandra Cohen, Natália Coelho, Allon Trevisan, and Luiz Claudio Mota, all showcasing Tidelli’s iconic pieces in their creations.

The event was filled with cultural and emotional moments, featuring a performance of "Never Give Up on Your Dreams" by Augusto Cury, followed by a vibrant show by singer Magary Lord, bringing Bahia’s energy to the stage. In a heartfelt moment, founding partners Tatiana, Roberta, and Luciano Mandelli, along with Lon Menezes, emphasized the importance of partnerships and the continuous support the brand has received over the years. “Celebrating 35 years here in Bahia is more than special; it’s a celebration of our roots,” said an emotional Tatiana Mandelli, touching the audience.

Flagship Store Opening in São Paulo

Concluding the celebrations, Tidelli inaugurated its new flagship store in São Paulo’s Pinheiros neighborhood. The 709-square-meter space, designed by architect Eliezer Ferreira in collaboration with Tatiana and Luciano Mandelli, marks a new chapter for the brand. With a sustainable steel structure and a palette of green tones contrasting the urban setting, the project embraces light and openness, showcasing Tidelli’s innovative, customizable furniture.

The grand opening included an exclusive event with a performance by the iconic Carlinhos Brown, adding a special touch of music and culture for the 350 guests in attendance. Throughout the celebrations, Tidelli also held creative workshops and cultural experiences for key clients, focusing on themes such as sustainability and the appreciation of Brazilian culture—pillars central to the brand.

A Successful Journey

With 35 years of history, Tidelli continues expanding its presence, strengthening partnerships, and exploring new possibilities in Brazilian design, all while maintaining the quality, innovation, and respect for tradition that have made it an icon in the market.

From Salvador to São Paulo, Tidelli celebrates its successful journey and looks toward the future with the same passion and commitment that brought it this far.